Finding legitimate Paid Car Advertising Programs can be a lucrative side hustle. Turning your vehicle into a mobile billboard is an easy way to generate extra income, but navigating the options and avoiding scams is crucial. This guide will walk you through the best paid car advertising programs, how they work, earning potential, and essential tips to stay safe.
Understanding Paid Car Advertising Programs
Paid car advertising programs connect drivers with brands looking to promote their products or services through vehicle wraps and decals. These programs essentially turn your car into a moving advertisement, and you get paid for driving as you normally would. Companies install advertisements, ranging from small decals to full car wraps, and compensate you based on factors like driving distance, location, and the size of the advertisement.
Learn what each car advertising company offers to help you decide the one that fits your needs.
Top 4 Paid Car Advertising Programs
Here are four reputable paid car advertising programs that offer opportunities to earn money by advertising on your car:
| Brand | Best for… | Estimated Pay* |
|---|---|---|
| Wrapify | High-mileage drivers | $181 to $452 per month during a campaign, depending on wrap coverage |
| Carvertise | Drivers in high-traffic areas | Up to $500 per month |
| Stickr | DIY enthusiasts wanting partial wraps | Up to $2,300 annually in cash and gift cards |
| Nickelytics | Rideshare and gig economy drivers | Between $175 and $250 per month |
* Estimated pay amounts are based on company websites and may vary.
1. Wrapify: Best for Frequent Drivers
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Wrapify is a leading paid car advertising program ideal for drivers who clock significant miles. To become eligible for Wrapify campaigns, drivers need to drive at least 50 miles with the Wrapify app installed. Campaign matching often prioritizes drivers who spend a minimum of 25% of their driving time within designated campaign zones, which can vary per campaign.
Campaign durations typically range from one to three months, with some extending up to 12 months. Payment is calculated based on miles driven, though campaigns may have daily mileage limits beyond which earnings don’t accrue.
Pros:
- No upfront costs for drivers.
- No minimum mileage requirements to join (only to qualify for campaigns).
- Simple qualification process.
Cons:
- Potential daily mileage caps limiting earnings.
- Campaign availability is not guaranteed.
2. Carvertise: Best for Drivers in Busy Locations
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Carvertise specializes in paid car advertising programs focused on high-visibility areas. The initial step involves completing a driver application and providing details about your typical driving routes. Carvertise then matches you with brands that align with your driving patterns.
While Carvertise’s exact driver eligibility criteria and campaign qualification process are less transparent, they are known for offering competitive payment rates to selected drivers. Once matched with a campaign, Carvertise arranges free professional car wrapping at a certified shop.
Pros:
- Reliable monthly payments via direct deposit.
- Driver choice in selecting preferred brands for advertising.
Cons:
- High competition for campaigns makes securing advertising opportunities challenging.
3. Stickr: Best for DIY and Partial Car Advertising
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Stickr.co offers a unique paid car advertising program focusing on back window decals, making it accessible to a wider range of drivers and vehicle types. Unlike full or partial wraps, Stickr uses perforated vinyl decals for rear windows. There is a $19 upfront cost for the decal.
The advantage of Stickr is its flexibility. You don’t need to track mileage, drive in specific areas, or schedule car wrapping. You apply the decal yourself, offering a DIY approach to paid car advertising programs.
However, it’s important to note that Stickr primarily compensates with gift cards to local restaurants, which may not suit everyone seeking direct cash payments.
Pros:
- Available across all 50 U.S. states.
- No age or vehicle restrictions.
- Self-application of decals for convenience.
Cons:
- Requires monthly photo submission of the decal for reimbursement.
- Payments are mostly in gift cards, not direct cash.
4. Nickelytics: Best for Rideshare and Gig Economy Drivers
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Nickelytics is tailored as a paid car advertising program for gig economy drivers looking to supplement their income. Eligibility requires driving at least 30 miles daily, with preference given to rideshare drivers. However, it’s crucial to verify that advertising is permitted by your rideshare or gig economy platform to avoid potential penalties.
Similar to Wrapify, Nickelytics uses driving data to match drivers with advertisers. They offer both self-wrap and professional installation options, providing flexibility for drivers.
Pros:
- User-friendly mobile app for easy onboarding.
- Diverse range of advertising campaigns.
- Nationwide availability across all 50 states.
Cons:
- Campaign availability can be competitive.
- Preference for rideshare drivers may limit opportunities for others.
Earning Potential with Paid Car Advertising Programs
The income you can generate through paid car advertising programs varies based on the company, campaign specifics, and your driving habits. Generally, campaigns involve wrapping your car for a few months and can earn you anywhere from $100 to $500+ per month. Key factors influencing payment include advertisement size, placement, and campaign duration.
Larger, more visible ads typically command higher payments. Therefore, full car wraps generally yield more than partial wraps or decals. Your driving volume and location also play a significant role. Driving extensively in densely populated metropolitan areas with a full wrap can maximize your earnings, potentially reaching up to $450 per month with programs like Wrapify.
Eligibility Requirements: Typically, paid car advertising programs require you to be an insured car owner with a clean driving record. Your vehicle may also need to meet specific age and cosmetic condition standards. If you’re seeking a passive income stream, car advertising can be a viable option.
Keep in mind
Campaign durations vary, so always confirm the contract length before committing to a paid car advertising program.
Getting Started with Paid Car Advertising Programs
Participating in paid car advertising programs is a straightforward way for companies to promote brands. By applying car wraps or decals, you can earn extra income simply by driving as part of your routine.
How it works: Car advertising companies act as intermediaries, matching drivers with advertising brands. Payment is usually based on monthly driving mileage, tracked via a mobile app, and disbursed through direct deposit.
| Mile Tracking | Pay Structure |
|---|---|
| Wrapify | Tracks miles for campaign eligibility and payment calculation |
| Carvertise | Tracks miles for payment calculation |
| Stickr | Mileage estimate during registration |
| Nickelytics | Tracks miles, mileage thresholds for campaign qualification |
Warning
Be aware of potential early termination fees for ending campaigns prematurely, damaging the wrap, or changing vehicles.
Avoiding Paid Car Advertising Scams
The Federal Trade Commission (FTC) has issued warnings about paid car advertising program scams. These scams often lure drivers with offers of unrealistically high payments.
Red flags of car wrap scams include:
- Requests for upfront payments (Stickr’s $19 decal fee is an exception).
- Demands for sensitive personal information like Social Security numbers or bank details upfront.
- Absence of the company on the Better Business Bureau (BBB) website.
FAQs about Paid Car Advertising Programs
How much can you earn advertising on your car?
Earnings vary depending on the program, campaign duration, ad size, and driving frequency, potentially ranging from a few hundred dollars monthly. For instance, Nickelytics reports average driver earnings of $175-$250 per month, while Carvertise suggests up to $500 monthly. Full car wraps typically command higher pay rates.
How do paid car advertising programs issue payments?
Reputable paid car advertising programs typically pay drivers directly via direct deposit or PayPal. Stickr uses a combination of PayPal and gift cards. Always verify the payment method and schedule with any program you consider.
Will major brands like Coca-Cola offer paid car advertising programs?
Be cautious of unsolicited offers from major brands like Coca-Cola. Fake Coca-Cola car wrap offers are a common scam tactic. Only engage with verified companies listed on reputable platforms and always research before committing to any paid car advertising program.
Companies That Didn’t Make Our Top List
While we’ve highlighted top paid car advertising programs, others exist. StickerRide, for example, has faced criticism regarding app reliability, transparency, and campaign availability, making it less recommendable based on current reviews.
Bottom Line: Is Paid Car Advertising Right for You?
Participating in paid car advertising programs can be a simple way to earn passive income by leveraging your daily driving. Earnings depend on the company you choose, the extent of car wrapping, and the duration of ad display. High-mileage drivers, especially those in rideshare or delivery services, often see the greatest returns.
If car advertising isn’t the ideal side hustle for you, explore other ways to turn your car into a side hustle or gigs requiring just 15 hours a week.
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