For decades, FCA US LLC has demonstrated a strong, company-wide dedication to diversity and inclusion. This commitment is deeply rooted in their history, starting with the addition of their first minority dealer in the post-World War II era in 1963. Recognizing the importance of early training, FCA initiated minority dealer candidate training programs as far back as 1968. Beyond simply increasing the number of minority dealers, FCA fosters a culture of inclusion across its entire dealer network. This encompasses ensuring minority representation in key initiatives such as profitability conferences, customer experience coaching, business development programs, and networking events designed for sharing best practices. Today, FCA proudly acknowledges that many of their minority dealers are among the most successful and profitable within their network, reinforcing their ongoing commitment to financial stability and future succession planning for these vital businesses.
FCA’s Vision for Dealer Network Diversity
Bill Peffer, Senior Vice President – Head of North America Network Development, emphasizes the critical role of diversity: “Our commitment to diversity within our dealer network is essential for reflecting the rich tapestry of the communities we serve, positioning us as the OEM of choice for potential dealers and candidates. By fostering strong relationships and embracing inclusivity, we will enhance our brands, strengthen community ties, and drive sustainable growth, reinforcing our leadership in the industry.” This vision underscores the understanding that a diverse dealer network is not just a matter of equity, but a strategic advantage that strengthens the company and its connection with a wide range of customers.
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Meet the Dealer Network Diversity Team
FCA’s commitment to the Minority Car Dealership Program is driven by a dedicated and experienced team:
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Carl Lally, Vice President National Dealer Placement, highlights the importance of qualified candidates: “Improving the diversity of our dealer network starts with having a strong bench of qualified candidates who are excited to represent the FCA US LLC brands and products. If you are interested in learning more about the successes FCA US LLC brands have had in the market place and want to join the family, I would encourage you to reach out and learn more about available opportunities.”
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Eric Wong, Senior Manager — Dealer Market Representation, Diversity & Technology, focuses on strategic growth: “Our focus is to continue developing and implementing strategies to ensure stable growth in diversity representation as we work in tandem to support the success of minority owned FCA US LLC dealerships.”
Wing Chu, Manager — Dealer Network Planning & Dealer Diversity Strategy.
Wadette Bradford, Manager — Dealer Network Diversity & Investments.
This team collectively works to ensure the minority car dealership program is not only robust but also effectively supports the long-term success of its dealers.
Success and Impact of FCA’s Minority Dealer Initiatives
FCA’s dedication to diversity is not just rhetoric; it’s backed by tangible results. In 2018, FCA US LLC achieved one of the largest net gains in minority-owned dealerships among all automotive manufacturers. This significant growth underscores the effectiveness of their programs and the increasing representation of minority business owners within the FCA network.
This progress is not just about numbers; it reflects a deeper commitment to creating a more inclusive and equitable automotive industry. As Keith Yancy, Director, FCA US LLC Performance Institute, aptly states:
“Supporting diversity is not only a moral imperative, but a pragmatic necessity in today’s and tomorrow’s workplace. Only through the benefit of diverse backgrounds, perspectives and talents can a global organization like FCA US LLC survive and thrive in the future.”
The success of the minority car dealership program is further highlighted by the significant increase in minority dealers within the FCA network. As visualized below, FCA has witnessed a substantial 57% increase, demonstrating the real-world impact of their initiatives.
Conclusion
FCA US LLC’s minority car dealership program stands as a testament to their enduring commitment to diversity and inclusion. By actively cultivating a diverse dealer network, FCA not only strengthens its business but also enriches the communities it serves. The program’s success is evident in the growth of minority-owned dealerships and their increasing profitability within the FCA family. For individuals from minority backgrounds aspiring to own a car dealership, FCA offers a supportive and proven pathway to success. The FCA minority car dealership program is not just about business; it’s about building a stronger, more representative, and ultimately more successful automotive future.
