Are you looking to tap into the lucrative world of car insurance affiliate programs in the UK? Partnering with a reputable and well-known brand is key to success. MoneySuperMarket stands out as a leading price comparison website, offering a fantastic opportunity for affiliates to earn by promoting their car insurance services. This guide dives into the MoneySuperMarket car insurance affiliate program, highlighting why it’s a smart choice for publishers aiming to monetize their traffic and provide valuable services to their audience.
MoneySuperMarket isn’t just another comparison site; it’s a trusted name in the UK, recognized for helping consumers save money on a wide range of financial products. They empower users to compare and save on over 40 different product types, including car insurance, home insurance, pet insurance, travel insurance, and life insurance. A significant advantage of MoneySuperMarket is its independence. Unlike some competitors that are owned by insurance companies, MoneySuperMarket is 100% independent, ensuring that their focus remains solely on the customer’s best interests. They even invest their own resources to secure cheaper prices on various policies, maximizing potential savings for users.
Why Choose the MoneySuperMarket Car Insurance Affiliate Program?
Becoming a MoneySuperMarket affiliate for car insurance offers several compelling benefits:
- Partner with a Leading UK Brand: MoneySuperMarket is a household name in the UK, synonymous with price comparison and savings. This strong brand recognition builds trust and credibility with your audience, increasing click-through and conversion rates.
- Extensive Range of Insurance Providers: Your audience gains access to comparisons from over 55 of the UK’s largest insurance providers. This wide selection ensures they can find the best possible car insurance deal to suit their needs and budget.
- Customer-Centric Approach: MoneySuperMarket’s commitment to being on the customer’s side resonates with users. Promoting a service that prioritizes customer savings enhances your own reputation as a helpful and reliable resource.
- Free and Easy Sign-Up: Joining the affiliate program is free of charge, allowing you to start earning without any upfront investment.
- Diverse Product Portfolio: While car insurance is a key focus, MoneySuperMarket offers a broad range of other products to promote, diversifying your potential income streams and catering to a wider audience.
- Competitive Commission Rates: The program offers competitive commissions, rewarding affiliates for driving valuable traffic and successful click-outs.
Understanding the Publisher Pack and Commission Structure
MoneySuperMarket provides a comprehensive publisher pack, available in the ‘documents’ section of their affiliate platform profile. This essential resource contains detailed information about all promoted products, including car insurance. You’ll find specifics about the commission structure tailored to different publisher types and product categories. Crucially, the pack outlines the terms and conditions, pre-approved marketing copy, and creative assets you can utilize to effectively promote MoneySuperMarket.
For car insurance, the commission structure operates on a Cost Per Action (CPA) basis, specifically for click-outs to partner provider sites. This means that a “transaction” recorded in the affiliate platform interface represents a click-out to an insurance provider’s website. These click-outs are validated and converted into commissions when MoneySuperMarket confirms with their partners that the click-out resulted in a successful car insurance purchase.
Important Tracking and Deep-Linking Information for Car Insurance Affiliates
It’s vital to understand the tracking mechanism for MoneySuperMarket’s car insurance affiliate program. Due to their aggregator model, traditional affiliate tracking methods aren’t always applicable as transactions may not finalize directly on the MoneySuperMarket site.
For car insurance and other similar products like home and pet insurance, tracking is based on click-outs. While this method ensures accurate attribution, it also means that a percentage of click-outs may not convert into finalized sales. As a result, the decline rate for car insurance, home insurance, and pet insurance can be significant, potentially reaching 50%-60%. It’s crucial to factor this into your promotional strategies and expectations.
Leveraging Deep Links for Car Insurance Promotion
MoneySuperMarket provides generic deep links that direct users to specific car insurance quote pages. For car insurance, the generic deep link is:
[https://www.awin1.com/cread.php?awinmid=12049&awinaffid=!!!id!!!&ued=https%3A%2F%2Fwww.moneysupermarket.com%2Fcar-insurance%2Fquotes%2F](https://www.moneysupermarket.com/car-insurance/car-insurance/)Remember to replace !!!id!!! with your unique affiliate ID. This deep link ensures that traffic you drive to MoneySuperMarket for car insurance is correctly tracked to your affiliate account.
Car Insurance Commission Rates
As of the latest information, the standard commission rate for car insurance is £4.20 CPA. This competitive rate, combined with MoneySuperMarket’s high conversion potential, makes it a worthwhile program to promote.
Compliance and Marketing Guidelines
Adhering to MoneySuperMarket’s compliance policies is crucial for maintaining a successful and long-term partnership. Key guidelines include:
- No PPC Bidding on Brand Terms: Affiliates are prohibited from bidding on “MoneySuperMarket” or related brand terms in Pay-Per-Click (PPC) advertising campaigns.
- No Email Marketing: Email marketing promotions for the affiliate program are not permitted.
- Authorized Product Promotion: Only promote products that MoneySuperMarket actively promotes through the affiliate channel. Currently authorized products include Car Insurance, Home Insurance, Energy, Travel Insurance, Pet Insurance, and Life Insurance.
- No Social Media Promotion: Promotion through Facebook or other social media platforms is not allowed.
- Correct Brand Name Usage: Always represent the brand name as “MoneySuperMarket” with the correct capitalization.
- Domain Restrictions: Avoid registering or promoting MoneySuperMarket through domains containing brand terms or misspellings.
- Savings Claims Compliance: Refer to the publisher pack for the most up-to-date and approved savings claims copy. Ensure these claims are presented as “Savings Claims” and not as “offers,” and that substantiations are always visible to users.
Conclusion: Partner with MoneySuperMarket for Car Insurance Affiliate Success
The MoneySuperMarket car insurance affiliate program presents a valuable opportunity for UK publishers to generate revenue by promoting a trusted and customer-focused brand. With its strong brand recognition, extensive network of insurance providers, competitive commission rates, and comprehensive support resources, MoneySuperMarket is an excellent choice for affiliates looking to excel in the car insurance affiliate market. By understanding the tracking mechanisms, utilizing deep links effectively, and adhering to compliance guidelines, you can build a profitable and sustainable partnership with MoneySuperMarket and help your audience save money on their car insurance. Explore the publisher pack today and unlock your earning potential!
For any inquiries regarding compliance policies or partnership development, contact [email protected] & CC [email protected]. For platform-related questions, email [email protected].
