Bcm Motorsports, a beloved motorcycle dealership in New Hampshire, announced its closure in mid-February. This news saddened many loyal customers who valued the shop’s unique atmosphere and commitment to service. The decision to close stemmed from personal reasons, as the owners wished to relocate back to Pennsylvania to be closer to family and friends. The challenging economic climate in the motorcycle industry also contributed to the decision.
Economic Hardships and a Personal Decision
The motorcycle industry faced significant challenges in 2009, with declining sales impacting even major manufacturers like Suzuki and Yamaha. These companies drastically reduced their 2010 street bike imports due to a surplus of unsold 2009 models. While European brands fared slightly better, most dealerships experienced a downturn. This industry-wide slump, coupled with the owners’ desire to return to Pennsylvania, led to the difficult decision to close BCM Motorsports. The move allowed the owners to prioritize family and explore new opportunities.
A Legacy of Service and Community
BCM Motorsports was known for its strong sense of community, fostering relationships that extended beyond typical customer interactions. The shop cultivated a welcoming environment where friendships flourished alongside a passion for motorcycles. This unique atmosphere was a significant draw for both customers and employees. The owners expressed gratitude for the relationships built over the five years in business, acknowledging the special connection they shared with their customers. Former BCM Motorsports technicians, Kyle and Miles, continue to provide excellent service at Seacoast Sport Cycle. Customers can also find familiar faces in Jim, Jesse, and former BCM technician Jon Martin at Seacoast, ensuring a continuation of the quality service BCM was known for.
Looking Ahead: A New Chapter for BCM Motorsports
While the franchised dealership closes its doors, the owners plan to open a smaller shop in the Pennsylvania/New Jersey area. This new venture will focus on selling late-model used bikes and providing service for all late-model motorcycles. The owners emphasized that the motorcycle business will always remain a part of their lives, albeit in a different capacity. This shift allows them to pursue other business interests while maintaining their connection to the motorcycle community. The decision to move away from a franchised model, particularly with Ducati’s current challenges, also reflects a strategic business decision. Ducati’s continued high import volumes despite economic difficulties left dealers with excess inventory, a situation the owners sought to avoid.
Final Sales and Gift Certificate Redemption
Before closing, BCM Motorsports held a significant sale on all in-stock inventory, offering motorcycles at or near cost. Customers with gift certificates were encouraged to redeem them before the closure. This final sale provided an opportunity for customers to acquire motorcycles at exceptional prices and for the dealership to clear out its remaining inventory. The closure of BCM Motorsports marks the end of an era for many in the New Hampshire motorcycle community. However, the owners’ commitment to the industry and their plans for a new venture ensure that their passion for motorcycles will continue to thrive.
