The renowned tuning company, 450 Brabus, known for enhancing Mercedes-Benz vehicles, utilizes cookies on its website, brabus.com, to analyze user behavior and measure the effectiveness of its online presence. This article outlines the types of cookies employed, their purpose, lifespan, and the data privacy implications involved.
450 Brabus Cookie Usage: Analytics and Tracking
450 Brabus leverages Google Analytics and HubSpot tracking to gather insights into how users interact with brabus.com. This data helps optimize the website and tailor content for a better user experience. Information collected includes time spent on site, pages viewed, and user behavior patterns.
Google Analytics, using cookies like _ga, _gid_, and ga, tracks user activity and website traffic sources. Data such as location and device information, including IP addresses, are collected and stored by Google LLC in the USA. This data processing is based on user consent, as per Article 6 para.1 lit. a) GDPR. Users have the right to withdraw consent at any time, in accordance with Article 7 para. 3 GDPR. Data transfers to Google USA are governed by EU standard contractual clauses, adhering to Article 46 GDPR.
HubSpot tracking code, employing cookies like __hstc and hubspotutk, collects and evaluates website usage information to measure the success of 450 Brabus’ online offerings. This data processing also relies on user consent under Article 6 para.1 lit. a) GDPR, which can be withdrawn at any time.
450 Brabus Cookie Details
The following table summarizes the specific cookies used on brabus.com, their function, lifespan, and associated domain:
| Cookie | Description | Lifetime | Domain |
|---|---|---|---|
| _ga | Tracks user website usage and referral source. | 2 years | .brabus.com |
| _gid_ | Assigns a unique user ID for statistical analysis. | 24 hours | .brabus.com |
| ga | Monitors session status. | 2 years | .brabus.com |
| gac_gb | Tracks campaign information when Google Analytics and Google Ads are linked. | 90 days | .brabus.com |
| _gat | Controls Google Analytics request rate. | 1 minute | .brabus.com |
| __hstc | Stores user ID, visit time, and visit count. | 6 months | .brabus.com |
| hubspotutk | Stores user ID for form submission recognition. | 6 months | .brabus.com |
| __hssc | Counts page views within a session. | 30 minutes | .brabus.com |
| __hssrc | Contains current session information. | Session | .brabus.com |
450 Brabus and Data Privacy
450 Brabus’ data collection practices are subject to GDPR regulations. For detailed information regarding data privacy and consent withdrawal, refer to the company’s GDPR policy and Google’s privacy policy. Understanding these policies ensures informed consent regarding data usage when visiting brabus.com.
